For a UX/UI project at Overstock, I worked on redesigning the email sign-up feature to help rebuild the company’s promotional email list, which had been impacted by Canada's Anti-SPAM laws. My suggestion was to move the email sign-up bar from the bottom of the page to the top header, ensuring it was unobtrusive yet effective. Working within Overstock’s pattern library, I created a slimline design that was only 35px high, expanding when engaged for users to sign up for a 10% coupon, while complying with CASL requirements.

Through several design iterations and user testing, we found that users engaged more with the left-aligned design, though the content was ultimately centered to avoid competition with the logo. After implementation, the email list saw a significant boost, growing by tens of thousands of subscribers.